How to leverage AI to take your digital marketing operations to the next level
Whenever you think about ‘artificial intelligence’, you may be taken back to a sci-fi movie where...
6 UTM best practices to level up your campaign tracking
It may be difficult to believe, but the days of third-party cookies are slowly coming to an end...
Mastering LinkedIn marketing to attract better-qualified leads
If you’re trying to find ways to attract more qualified leads, you need to take a look at this:
How to better nurture your leads with customer segmentation
Regardless of the type of business that you run and its scale, it’s safe to assume that your...
Demand generation vs. demand creation: What you should know
Imagine this, you’ve identified a gap in the market, develop a product or service to fill in this...
Marketing metrics every SaaS company should be tracking
As much as marketing is a game of perceptions, it’s also a game of numbers.
5 Google Analytics 4 limitations you should know about
Google Analytics 4 (GA) is the most common tool used for marketing analytics across the globe...
Revenue attribution mistakes that can undermine your marketing efforts
Over the past few years, revenue attribution has become somewhat of a buzzword in marketing—this is...
How to use UTM parameters to measure the effectiveness of your digital marketing campaigns
Regardless of the type of business you run or how good your product/service is, if your target...
Common Google Ads mistakes that undermine campaign performance
Even if you’re a newbie to marketing, chances are you have heard about Google Ads at least once....