Mastering LinkedIn marketing to attract better-qualified leads
If you’re trying to find ways to attract more qualified leads, you need to take a look at this:
- Compared to Facebook and Twitter, LinkedIn is 277% more effective for lead generation
- 79% of B2B marketers say that LinkedIn is a more effective lead-generation source
- LinkedIn accounts for over 80% of all B2B leads generated by social media
These 3 facts alone make a case for why LinkedIn marketing is the best way to increase lead generation.
Like most businesses, your business may also have a LinkedIn profile that’s been lying dormant for years with little to no activity. Owning a LinkedIn profile without using it to its fullest potential is like owning a bicycle and not riding it.
Similarly, your LinkedIn profile won’t get you anywhere if you don’t use it. After you’ve dusted off your profile, make sure it appears professional, up-to-date, unique, and—perhaps most importantly—customer-centric.
Once you’ve taken care of the cosmetic changes to your LinkedIn profile, it’s time to start thinking about mastering LinkedIn marketing to attract better-qualified leads. Here’s how you can get it done.
Build connections with existing customers and clients
The main reason people are on LinkedIn is to grow their professional network and you can leverage this to generate more leads for your business.
Connect with your customers and clients and find out about their other industry connections since they could be relevant to your business as well. If you have repeat customers or clients you have relationships with, ask for references and referrals.
With LinkedIn being a professional network, these types of connection requests are less pushy, salesy, and spammy. Your leads can take a look at your request, go through your profile, and see that your connection can be mutually beneficial.
Maintain a constant presence on the platform
A lot of people constantly post about their vacations and nights out on Facebook, Instagram, and a host of other platforms to stay relevant. Well, what should happen on LinkedIn is no different.
Just like other social media platforms, LinkedIn also needs you to be consistent. If your marketing strategy includes posting an interesting article every week, or a monthly blog post, you need to make your presence consistent so that your connections don’t forget about your brand.
If you’re having a conversation with one of your leads, keep an eye out for new messages. If you disappear in the middle of a conversation, it isn’t going to look good on you and your lead may look elsewhere for what they need.
Using analytics to learn about what drives your audience, how many people are engaging with your LinkedIn marketing posts and campaigns, and how many conversions you have every month can give you the information you need to stay visible on LinkedIn using the right strategies.
Post content and material that’s relevant to your customers
Even though customers and clients may have your brand as a common denominator, they may have different interests, and using your LinkedIn page to post different types of content can engage everyone without alienating some.
Posting industry-relevant content can enhance your credibility as an authority on the subject among your existing and potential customers.
When you’ve established your business as a valuable source of information, you’ll find that like-minded professionals will reach out to you and initiate conversations.
When your connections ‘Like’ a post you’ve published, it may show up on their feed and reach a whole new group of leads you didn’t even know about!
Once again, following the analytics can help you create content that resonates with your audience and creates stronger marketing strategies for your LinkedIn page to attract more leads.
Make the most out of your company’s LinkedIn profile to gain more qualified leads
LinkedIn is a great way to expand your reach and find better-qualified leads, but without the right analytics to determine the best marketing campaigns for lead conversions, the ROI on ad spend, and the reasons for gaining or losing customer engagement, it can be a wasted opportunity.
If you want to find out if your LinkedIn marketing strategy is achieving the results you need, get help from the experts at Seeda. Get in touch with us today.